New Director for Wayne Main Street hired for district

Lori Morrow

By Carolyn Marnon – Lori Morrow, a 10-year resident of Wayne with a background in business became the 3rd Executive Director of Wayne Main Street last February after Maxwell Cameron resigned to take a position elsewhere.  Lori has been a WMS volunteer for four years, helping with Downtown Days and as a committee member of TOAST Wayne. As an active member of the community, Lori is looking forward to working with volunteers to help grow the Wayne community and businesses.
At the time of her hire, WMS Board President Juan Bradford said, “Wayne Main Street is looking forward to the fresh perspective and energetic approach that Lori brings with her.”
Juan also notes that “It took us about three months to find a candidate we were happy with and who met the qualifications. We did numerous postings and searches and conducted multiple  interviews. As it turned out, the ideal candidate was right here in Wayne.”
What qualities made Lori a good choice for this position? “The first time you meet Lori,” Juan says, “you instantly realize that she is a people person. Friendly and easy to talk to.  The more you get to know her you realize her honest desire to do good things for this community. Wayne Main Street is lucky to have her as our new Executive Director.
Lori has been involved with customer service and has been a business professional for over 30 years. She spent 10 years in the insurance industry.
Since taking over as Executive Director, Lori’s biggest challenge has been understanding the computer system that WMS uses.
“We are a volunteer-based program of which works to enhance the community and its businesses. We assist in the community needs as far as facade grant programs, downtown benches and planters, community partner roundtables, scarecrow contest, small business Saturday and holiday window contests.  We work to be a positive force in the community working with business and property owners to preserve, enhance and promote historic downtown Wayne as a vibrant destination for residents and visitors who gather to shop, work and enjoy what the city has to offer,” comments Lori when asked about WMS.
Before the pandemic, WMS had planned a spring clean-up day and a Decadent Dessert Walk. Both events have been cancelled or postponed.
“We’re always looking for energetic and enthusiastic volunteers. Visit our website and fill out an application and let us know how your talent and skills can help us. www.downtownwayne.org.” Share your interest in helping and when it is safe to do so, WMS will contact you. WMS is also looking for individuals who would be interested in filling open seats on the Board of Directors. Terms are 3 years.
During her free-time, Lori likes to snowmobile and garden. Family comes first in her life, she lives for pizza, she’s an early-riser in the morning who likes to watch the sun rise, she’s excited to start a new chapter of her life with Wayne Main Street and, she finds that “life is a blast!”